When the economy takes a dip, one of the first parts of a business to take a hit is often the marketing department. However, the numbers show that the companies that increase their marketing spend during more challenging economic times will come out to the other side in a much stronger position. As we live in a digital age, you will want to adopt digital marketing techniques to boost your business. Below are some of the ways you can do this to help increase your websites traffic, sales, and brand awareness.
SEO (Search Engine Optimisation)
One of the most common digital marketing techniques is SEO, and it can also be a cost=effective solution, but you often need patience. Whether you are doing digital marketing for a banking company, travel company, or an e-commerce store, the guidelines are the same for everyone, which are set by the search engines. You will need to optimise your website and ensure it is healthy and have an ongoing link building campaign to increase your visibility for your chosen keywords.
PPC (Pay Per Click)
Another common form of digital marketing that can get you much quicker results than SEO is running a PPC campaign. You can get your website to the top of the search results ahead of the organic listing this way, and if you have a well-optimised campaign, it can show you an excellent return on your investment. However, it can also be a costly expense if you do not know what you are doing, so you should use the services of a reputable agency to run and monitor your campaign.
Develop A Mobile App
You can also consider developing a mobile app for your business and using this to market your business and interface with your customers. You can integrate social media into your app, allowing people to share your products and services efficiently and allowing users to log in quickly without entering passwords and other details.
One of the most lucrative but often overlooked digital marketing techniques is email marketing. Studies have shown this is one of the most cost-efficient strategies that can deliver over a 400% return on your investment when you have a well-optimised campaign. You will need to take a trial-and-error approach to email marketing to refine your campaign and tweak it until it is effective. However, it requires less skill than other marketing techniques and can be done effectively in-house without using an outside agency.